Ethical Marketing for the Creative Type, Part III

An artist or fine crafter is not really looking for a brand per se, but more likely for a personal and unique style or expression that sets him or her apart from other artists and crafters. That unique style is your brand.

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Ethical Marketing for the Creative Type

Most business articles I’ve come across mention that you should do some market research to see what is missing in your community, or what sells and what doesn’t, before you quit your day job and start a business that will succeed. My guess is that this type of advice comes from standard business and marketing 101, which it is very helpful if want to start a business like say, a chain restaurant, or a kinko’s, or a dry cleaner, but it doesn’t necessarily apply to the self-employed creative type (artist, artisan, healer, herbalist, crafter, yoga teacher, etc.).

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