To Facebook or Not to Facebook?

That is the question nowadays… Not so much if you should join the millions of people on Facebook, which you probably already do, given the fact that is nice to reconnect with old friends and share things you do, think, or enjoy with friends and family members, but the question is whether you should join Facebook as a creative type and have a “Fan Page” to promote your business.

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Ethical Marketing for the Creative Type

Most business articles I’ve come across mention that you should do some market research to see what is missing in your community, or what sells and what doesn’t, before you quit your day job and start a business that will succeed. My guess is that this type of advice comes from standard business and marketing 101, which it is very helpful if want to start a business like say, a chain restaurant, or a kinko’s, or a dry cleaner, but it doesn’t necessarily apply to the self-employed creative type (artist, artisan, healer, herbalist, crafter, yoga teacher, etc.).

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